Pick Your Price

10 Easy Steps to Your Most Profitable Prices!

What the *@&*#@!! should you do about your prices?

If you research pricing strategies, you'll find complicated formulas, contradictory advice, and how-to videos from guys who don't even shave yet.

No wonder almost all small to medium-sized business people throw up their hands in frustration and use one of the 2 easiest -- both terrible! -- methods to set their prices. (See my FREE video on these!)

So... if you don't use these terrible methods -- what should you use instead? What actually works -- to get your company (or your nonprofit) the most money possible?

Worried about your customer reactions to higher prices?

Don't be! Good pricing strategy finds a pricing structure that makes your customers happy -- and you more money. It IS possible to have your cake and eat it too(!)

Who will benefit from PICK YOUR PRICE?

  • Entrepreneurs
    • We both know a 24-hour day doesn't give you half the time you need.
    • But... a lot of what you're doing won't make much difference to your bottom line. Pricing will. Invest some time in pricing -- and you'll be able to afford staff to take care of all that other stuff(!)
  • Marketing employees
    • Most marketers feel unprepared when it comes to pricing.
    • Pricing is one of our 4 "P's" -- and yet nobody teaches it to us. Marketers who understand consumer-savvy pricing are more valuable to a company than those who don't!
  • Finance employees
    • Congratulations! Just by reading this you show you're smarter than most on pricing! You recognize that pricing from a financial perspective just gives you half the picture.
    • By adding BEHAVIORAL pricing skills -- how customers react to different prices -- you will make yourself a much more valuable employee! (One who deserves a promotion at the least(?!)
  • Nonprofit managers
    • You're probably working for a nonprofit because you believe in its cause -- and want to help. But... none of those good works can happen without funding.
    • Setting sponsorship and/or donor levels IS pricing -- and you can encourage or discourage donors by your sponsor levels and their structure.
    • "Recommended donations" for events or entry to a museum? Yes, those are prices that can and should be optimized!

This course is NOT for you if:

  • You have over 200 products for sale -- and none of them are individually critical to your profits
    • To manage pricing for large numbers of items, pricing software and a consultant will be your best bet.
  • You only create custom, one-of-a-kind products
    • The only way to price completely custom products is to add up your costs and add a profit margin

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Your Instructor


Dr. Marlene Jensen
Dr. Marlene Jensen

Marlene Jensen is a leader in pricing strategy.

Researcher: Dr. Jensen's pricing research has been published in a variety of academic journals and has been presented for multiple years at the USA's leading pricing conference. She's also taught pricing to university students for 14 years.

Real-world pricing: Jensen was the CEO of Pricing Strategy Associates for 12 years, consulted for Food Network, CBS and ABC, as well as tested prices for more than 40 startups and small businesses.

Author: Marlene is also the author of four books on pricing: Setting Profitable Prices, Pricing Psychology Report, How to Raise Prices -- Without Losing Sales, and The Tao of Pricing.



PICK YOUR PRICE offers you the best of both worlds:

  1. You get expertise
    • The depth of expertise only offered by someone who's spent a lifetime researching and testing pricing. Someone who understands the complexity of pricing options.
  2. You get easy-to-understand(!)
    • In consulting and as a professor, Marlene Jensen has made a career of translating all that knowledge into EASY, PRACTICAL, STEP-BY-STEP ways for you to USE this know-how.


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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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